About
Property decisions deserve more than a sales pitch.
StraxPropSG is a Singapore property advisory platform founded on a simple belief: a property should be judged by how well it serves the person buying it — not by how strongly it is being promoted.
We examine suitability, liveability, tenure, holding capacity, future demand and exit considerations before arriving at a recommendation. The objective is not to encourage more transactions. It is to support better-considered ones.
We are selective by design. A suitable conclusion may be to proceed, reconsider the property, compare alternatives or wait.
Method
How we approach property differently
Start with the person
We begin with the household, life stage, priorities and constraints — not with a project.
Examine the complete decision
We consider the property’s liveability, financial demands, future buyer pool and possible exit — not merely its launch-day appeal.
Research before recommendation
Our research frameworks help organise the questions, evidence and trade-offs that deserve attention.
Preserve the right to say no
A disciplined property search must allow for waiting, rejecting every available option or choosing a different path.
The sequence behind this sits in our approach, the areas we work in are set out under expertise, and the thinking itself is published as research and selected project analysis.
Principal Property Wealth Advisor
Nicholas Teong, MBA
Property Wealth Advisor · CEA Registration No. R056984H
Nicholas brings a practical, analytical approach to residential property advisory. He begins by defining what the property must accomplish for the buyer before comparing locations, property types and individual opportunities.
His work considers liveability, tenure, entry quantum, holding demands, future demand and exit options together. The aim is to help clients make decisions they can continue to understand and defend after the excitement of a launch or viewing has passed.
He holds an MBA from the University of Leicester, UK. Before property, he spent two decades in the semiconductor industry with Texas Instruments and later STATS ChipPAC, moving into technical programme management. He entered the property business full-time in 2016.
Nicholas became the property advisor he wished his own family had had.
Research & Investment Strategy
Liz Qiu, CFA, AWP
Property Wealth Advisor · CEA Registration No. R065758C
Liz contributes an investment-research perspective shaped by her earlier career in investment analysis, fund management and private-banking investment advisory. She holds an honours degree in Economics and the CFA and AWP (Associate Wealth Planner) designations.
At StraxPropSG, she helps develop the research frameworks used to examine property within the wider household balance sheet, including concentration, liquidity, holding capacity and alternatives. Her investment and wealth-management background brings research discipline, investment thinking and analytical challenge to Strax’s property work — complementing Nicholas’s client-facing advisory role.
Explore Strax ResearchStraxPropSG does not provide regulated financial or portfolio advice; specialist matters should be addressed with appropriately qualified professionals.
Together
Two perspectives, one decision framework
Nicholas is the principal client-facing advisor, bringing current property-market experience and transaction insight. Liz contributes a background in investment research and structured decision-making. Together, they examine both the property itself and the role it is expected to play in the client’s life.
Advisory case studiesNext step
Begin with the decision, not the listing.
Tell us what the property needs to accomplish, and we can begin by clarifying the questions that matter.
Start with your property questionPlease also read our full disclaimer.